Top 20 Fishing Lure Brands You Need To Know

If you’re a beginner angler, you’re probably perplexed by the fishing lures and lure brands available in the market. Nowadays, lure brands are massive and growing by the year. There are thousands of lure models to choose from. However, dozens of fishing lure brands are producing these lures, making it challenging to select the correct lures produced by the right company.

Factors to become a famous lure brand will include lure quality, use of advanced technology, long life, beautiful design, and suitability for fishing situations. If a brand takes these criteria and creates a truly revolutionary lure, it deserves a high position.

This article will detail the most popular fishing lure brands on the market and the lure types they specialize in to help you decide which fishing lure is right for you.

History Of Fishing Lures

According to many documents, scientists have studied and collected evidence showing that Neanderthals fished with spears and Homo Erectus caught them by hand. Hooks were made from bones and shells more than 23,000 years ago. The Bronze Age was the birth of bronze hooks, which are still used today. It didn’t take long for the early humans to realize that it was much easier to entice a fish to bite than to stab them with a spear. Live bait is the best easy way to trick fish into biting. And it has been very successful to this day.

By the 1830s in Britain and the United States, fishing tackle production began to change from a craftsman’s monopoly to commercial production. Since the early 1898s, the Heddon and Pflueger Company in Michigan has led the commercial production of lures. These lures are usually designed to be hammered out of old kitchen spoons or hewn from pieces of wood.

Around 2000 BC, some Asians experimented with making artificial lures, most likely from wood, shells, and bones. These ancient lures work just like modern lures.

Top 20 Best Fishing Lure Brands – New Updated

Here are the top 20 most popular fishing lure brands, which account for the vast majority of the market:

  • Googan Baits
  • 6th Sense Fishing
  • Rapala
  • Berkley Fishing
  • 13 Fishing
  • Megabass
  • Strike King
  • SPRO
  • Big Bite Baits
  • Panther Martin
  • Northland Tackle
  • Lunkerhunt
  • Savage Gear
  • Bass Assassin
  • Jenko Fishing
  • Duckett Fishing 
  • Livetarget Lures
  • Z-Man Lures
  • Acme Tackle
  • Fishlab Tackle

 Besides these top fishing lure brands, dozens of other brands produce fishing lures but have a small market share.

See more at: Best Bass Fishing Line You Need To Know

Googan Baits

Googan Baits is based in Texas. This brand is one of the largest bass fishing lure companies in North America. It is best known for soft plastic lures. Many anglers of the bass pro circuit use this brand. In addition to soft plastics, they manufacture crankbaits, swimbaits, and bass jigs.

6th Sense Fishing

6th Sense Fishing competes with Googan Baits in popularity and is also in Texas. 6th Sense’s most popular lures are crankbaits and jerk baits, making soft plastics, topwater frogs, and bass jigs.


Rapala, founded in 1936 in Finland, has grown to become one of the world’s leading fishing tackle companies. Rapala currently has the largest market share in the world for fishing lures.

Crankbaits, jerk baits, and jigging swimbaits are among the most popular Rapala lures (such as the best-selling Rapala Jigging Rap). Rapala is the world’s largest lure company, owning Blue Fox Lures, Luhr Jensen, Storm Lures, Terminator Lures, and their highly successful lure series.

Berkley Fishing

Berkley Fishing, based in Indiana, is one of the top North American fishing tackle manufacturers, producing fishing rods, fishing lines, and terminal tackle. They are also well-known for their large selection of lures (including all the significant fishing lures), artificial baits (such as PowerBait), and fish attractants.

13 Fishing

While 13 Fishing is well-known for its rods and reels, they also manufacture fishing lures, the most popular soft plastics, crankbaits, and jigging spoons. 13 Fishing is mainly in Clearwater, Florida.


Megabass, based in Philadelphia, is primarily focused on producing bass fishing equipment, including rods and lures. Crankbaits, buzz baits, frogs, and blade baits are among their most popular lures.

Strike King

Strike King is a famous bass fishing brand, and its lures include hard baits, soft baits, skirted jigs, and spinnerbaits. Strike King is based in South Carolina and is endorsed by Major League Fishing legends such as Kevin VanDam.


SPRO, headquartered in Georgia, designs its lures with the assistance of some of North America’s best professional anglers. Their most well-known products are swimbaits, topwater frogs, crankbaits, and bucktail jigs.

Big Bite Baits

Big Bite Baits is based in Alabama. This brand specializes in soft plastic lures and jig heads for bass and crappie fishing. Besides lures, they also manufacture a variety of other terminal tackle for tying finesse bass and crappie rigs.

Panther Martin

Panther Martin, based in New York, is well-known for its trout spinners, which have been among the top inline spinners for trout fishing for decades and continue to be highly effective. Panther Martin spinners catch panfish, yellow perch, and bass in addition to any salmonid species.

Northland Tackle

Northland Tackle is best known for its ice fishing lures and is based in Minnesota, which explains its focus on ice fishing and walleye fishing. Jigging spoons and tungsten jigs are among their most popular ice-fishing lures. Still, they also manufacture a wide range of bucktail jigs, crawler harnesses, crankbaits, and terminal tackle, ideal for walleye fishing.


While Lunkerhunt manufactures a variety of fishing tackle (including rod combos and terminal tackle), their lures, involving spider imitations, topwater frogs, and soft plastics, are their primary focus. They are headquartered in Toronto.

Savage Gear

Savage Gear, based in Denmark, produces a wide range of fishing rods, reels, and terminal tackle but is best known for its highly realistic swimbaits, which include fish, duck, and rodent imitations. Savage Gear also carries a popular selection of glide baits and more traditional lures such as spinners, spoons, and soft plastics.

Bass Assassin

Although their name implies that they are solely focused on bass fishing, Bass Assassin also produces some products that are the best soft plastic lures for panfish and walleye. Feeble plastic shad imitations with paddle tails, curly tails, and straight tails are available in various shapes and colors.

Jenko Fishing

Jenko Fishing, based in Kentucky, specializes in bass and crappie fishing tackle and lures. Lipless crankbaits, jerk baits, and soft plastic swimbaits are among their most popular lures.

Duckett Fishing

Duckett Fishing collaborates with bass fishing professionals to create a line of bass fishing rods, reels, and fishing lures. Crankbaits, spinnerbaits, swimbaits, and topwater lures are among their most popular lures.

Livetarget Lures

Livetarget Lures, based in Canada, specializes entirely in creating highly realistic swimbait imitations of various fish species such as bluegill, trout, shiners, and shad. Their swimbaits are extremely popular among bass anglers because they are excellent for catching trophy-sized fish.

Z-Man Lures

Z-Man Lures is best known for its proprietary soft plastic lures, popular for finesse rig fishing for bass, walleye, and crappie. Aside from these, they also make skirted bass jigs, chatter baits, spinnerbaits, and soft plastic trailers. Z-Man hails from South Carolina.

Acme Tackle

Acme Tackle, based in Wisconsin, is best known for its ice fishing lures, including tungsten ice jigs jigging spoons, blade baits, and jigging swimbaits. Their flagship product, the Kastmaster line of jigging spoons, is used by millions of ice anglers each year. They have a large selection of regular jig heads and soft plastic tails in addition to ice jigs.

Fishlab Tackle

Fishlab Tackle is a Canadian company that manufactures freshwater, inshore saltwater, and offshore fishing lures. Spoons, jigs, stick baits, and blade baits are among their most popular lures.

Top 12 Fishing Lure Brands In Japan

Japan’s fishing lures brands are world-famous and incredibly sought after among bass anglers, thanks to Gary Yamamoto’s success on the bass pro circuit. The following are the top 12 Japanese fishing lure brands:

  • Jackall 
  • Yamamoto Baits
  • Daiwa 
  • Duo Realis
  • Keitech 
  • Ichikawa
  • Ima
  • Deps
  • OSP
  • Kahara
  • Imakatsu 
  • Gan Craft 

While the list above is in no way exhaustive, it does cover the major brands currently producing Japanese fishing lures.

Which Brand Is The Top 1 Best Fishing Lure Brand?

Rapala is the best fishing lure brand overall, as they sell more than 20 million lures per year, more than any other fishing lure brand. Also, Rapala owns Luhr Jensen, Blue Fox Lures, and Storm Lures. Mainly, if you look inside any angler’s tackle box, there’s a good chance you’ll find a few Rapala lures and some of their subsidiary brands.

Other fishing lure brands are frequently better than Rapala when it comes to specialized lure types, so which fishing lure brand is the best depends on the kind of fishing lure you’re interested in. For instance, Berkley Fishing, Googan Baits, and Yamamoto Baits are widely regarded as producing the best soft plastic baits. And the best swimbaits are made by Live Target, SPRO, and Savage Gear. And it’s difficult to talk about inline spinners without mentioning Panther Martin spinners.

Which Brand Is The Oldest Fishing Lure Company?

Heddon Lures, founded in 1898 by James Heddon, is the oldest fishing lure company still in operation. In the 1890s, James Heddon was the first to create wooden lures, and Heddon Lures produced legendary topwater lures such as the Zara Spook and Lucky 13.

Which Brand Is The Biggest Fishing Lure Company?

Rapala is the world’s largest fishing lure manufacturer, producing over 21 million lures per year that are sold in 145 countries worldwide. Moreover, Rapala owns Blue Fox Lures, Luhr Jensen, and Storm Lures and lures.

What color lure are fish attracted to?

Fish are most often attracted to lures that are brightly colored and patterned, that resemble their natural environment. They instinctively tend to be more aggressive when hunting, so lures designed with sharp spikes or spurs can really get them into action. According to many experienced anglers, colorful lures often produce better results than monochrome lures in terms of catches.

What Color Is The Most Difficult For Fish To See?

Their eyes can detect different colors based on light reflected from objects in their environment. This means that blues and greens are considered darker than other colors. If lures have these two colors, it will make it difficult for fish to see them.

What Scent Attracts Fish?

There are many scents that can attract fish, but some of the most common are garlic, cheese, coffee, citrus, and ammonia. Garlic is known to have a strong scent that can repel other animals, but many species are quite fond of the smell. Cheese and coffee bring a strong, greasy scent that stimulates the taste buds. Citrus is another scent that can appeal to fish because it has a sweet smell. Ammonia is a chemical found in water and smells like fish food.

How To Bigger Lure Catch A Bigger Fish?

The size of the lures is tailored to the species, weight, and age of the fish. That said, larger lures tend to catch larger fish in general. Larger lures such as crankbait and minnow are popular with bass anglers because they mimic the prey these fish normally eat. For example, bigmouth salmon tend to prefer lures that are 4 inches or more in length. As for the bigmouth bass, they prefer lures that are 1/2 to 3/4 inch in size.


There are many more brands, but based on our experience and the reviews of many anglers in the market, we have compiled the best fishing lure brands list. If you are looking for any kind of lures on the market, look for the brands listed above. We hope you had a great experience with this article.